Subliminal Advertising

This video is a prime example of how advertising companies use priming to get us to buy their products. The break down of how this process precisely works starts with an experience, which then leads to creating a stimulus that then sends a signal to start the process to perceive the experience by recognizing the stimulus by incorporating prior knowledge, opinions, and beliefs. This experiment exemplifies how we perceive the world around us, and how the images surrounding our daily activities can influence what we think. By the subjects incorporating all of the images that were strategically placed along the subject's route to the office, supports that perceiving is believing. Many advertising companies take advance of the fact that we believe what we perceive through subliminal advertising, which works by subconsciously appealing to viewers, or at least to help them to visually remember the product that is being showcased.

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Typoglycemia and Predictive Coding

https://www.mrc-cbu.cam.ac.uk/people/matt.davis/cmabridge/ This article was the basis of my presentation in class, but due to the 5 minute time limit I was only able to mention a fraction of the information. The page focuses on the original "copypasta" text: Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. He breaks this down sentence by sentence, first doing a quick search to see if there's actually research being done at Cambridge University on the topic (there's not). He lists a multitude of studies that are relevant to the orders of the letters, the impact these jumbles have on reading speed, and more. The article makes a strong case that we read wo...

The Brain's Fast and Slow Thinking

Our brain processes information through fast and slow thinking. During the first half of the semester we focused a lot on how we perceive information, and what is occurring in our brains as we are taking it all in. The video begins as it shows a basic contrast between fast and slow thinking. Something that would take a matter of seconds to draw a conclusion would be fast thinking, such as looking at a picture and analyzing the situation at hand. In contrast, a complex math problem would utilize slow thinking as our brains are working out the problem; it is not automatically known. The video emphasizes how our fast thinking is quick to make assumptions without looking deeply enough into a situation. It is up to us to let our conscious system (slow thinking) compensate and deeper analyze. This is seen with optical illusions. We need to use our conscious system to sort these illusions out for what they really are. Learning this importance of conscious thinking shows us that our first ...

When the senses are out of balance...

The first 4 minutes or so of the attached interview with Oliver Sacks deal with olfactory sense. It appears to address, at least indirectly, the Object Recognition Model (ORM) - smelling individual buildings, etc.. The more interesting question it raises though (at least from my perspective) is what happens when any one of the senses goes outside of the sensory balance boundary lines. Somewhat like when a blind person's other senses become stronger to compensate somewhat for the loss of another sense but in a much more unbalanced fashion. https://www.youtube.com/watch?v=nU36JbnH-b8

Philosophy of Perception

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